Over the last few years we have had to change, adapt and change again in how we run our jewellery and appraisal businesses. As a small business who does all my business by appointment having a system that can help automate the booking is worth getting to know and understand.
Using digital technology can be helpful for a number of reasons: 1. convenience for you and your clients 2. support for your staff 3. customer experience 4. business analytics
The convenience of online booking comes with the knowledge that a customer prefers to book appointments online than over the phone. We all know the frustration of being put on hold or asked to wait while on the phone.
It is also the convenience of clients being able to book appointments in your down time. You are getting clients while closed and they are getting the convenience of doing it when they want. You don’t lose them when they have to wait until open. The easier the better for your client. It also means you can be servicing one client while another makes their booking.
Online schedules let your client know when you are available and how long you are available so you can meet their needs.
A calendar helps you set customer expectations. Streamline your appointment by using online system to prepare for your client. Using automated responses, you can communicate what the customer will get from the interaction of your service and what you need from them to make the experience pleasant and easy.
Some booking systems allow multiple offerings including payments.
So we have convenience both for consumers and business. Enhanced Customer service through the booking system. It supports staff through the automation that frees up their time and helps them prepare for appointment.
The other benefit for businesses is using it for tracking bookings which may be able to tell you how your social media is working or at least your website. It also helps relieve no shows, cancelled appointments depending on how you set up and which services or products your clients want from you. These are just a few of the analytics that can be used.
These tools are now the normal and your client is used to using them. Don’t be left out. Help streamline your process and your customers experience- a win for both of you!
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